Comparative study of business strategy for apple and Samsung
Apple vs Samsung
Samsung Electronics Co., Ltd. (hereinafter referred to as “Samsung”) has been engaged in the business of mobile phones since 1987. In addition to its own brand of mobile phones, Samsung manufactures various other products including home appliances, personal computers, printers, televisions, digital cameras, camcorders, MP3 players, tablet PCs, and smart watches.
In 2012, Samsung was ranked No. 1 in global sales of smartphones, tablets, and LCD TVs. Its market share increased from 22% in 2010 to 32% in 2011, and reached 37% in 2013. Samsung is currently the world’s largest smartphone manufacturer and the second-largest overall consumer electronics company after Apple Inc.
On the other hand, Apple Inc. (hereinafter “Apple”), founded in 1976, is a multinational corporation that designs and develops consumer electronic devices. As of 2014, Apple had sold over 2 billion iPhones worldwide. In September 2015, Apple became the first publicly traded US company valued at $1 trillion.
The two companies have been competing fiercely in the global marketplace. They are both major suppliers of mobile phones, tablets, laptops, desktop computers, and other consumer electronics. Both companies are known for their sleek design, high quality components, and excellent customer service.
However, the two companies have different strategies for business operations. While Apple focuses on developing innovative technology and user experience, Samsung emphasizes cost reduction through mass production.
This report compares the business strategies of Apple and Samsung.
Apple Lawsuit Against Samsung.
- Apple vs. Samsung
On April 24th, 2017, Apple filed suit against Samsung for $5 billion in damages over patent infringement claims. In this case, Apple alleges that Samsung has been infringing upon their patents since 2011 through the use of their Galaxy line of smartphones, tablets, and smartwatches. This includes the design of the iPhone and iPad, as well as the Android operating system.
- Apple’s Patent Infringement Claims
The lawsuit states that Apple owns several different patents that cover a variety of features including the user interface, the way apps are organized on devices, and even the hardware components themselves. These include the A8 chip, Touch ID fingerprint sensor, and the Retina display.
- What Does This Mean?
This means that if Apple wins, they would receive compensation for the lost revenue from the sales of these products. However, if Samsung loses, they could potentially have to pay a hefty fine.
Samsung Galaxy SIII Product Futures.
- Android 4.0 (Ice Cream Sandwich)
The Samsung Galaxy S III features a 1.5 GHz dual-core processor and a 5MP rear camera that can record 720p HD video. With its large 4.8 inch Super AMOLED display, this smartphone offers high quality images and videos.
- 16GB Internal Memory
With 16 GB internal memory, users can store thousands of songs, movies, games, apps, and other files.
- 2GB RAM
The Galaxy S III has 2 GB RAM, allowing users to multitask easily.
Swot Analysis For Samsung
It is currently the largest manufacturer of electronics worldwide. They have over 1 million employees and are known for their innovative products. Their strengths include their ability to produce high quality products at competitive prices.
Samsung’s weaknesses include their inability to keep up with competition. In addition, they have not been able to innovate enough to stay ahead of the curve.
Samsung can improve their product line by adding more features that consumers want. This includes having better cameras, faster processors, and larger screens.
The company was founded by Steve Jobs, Steve Wozniak, Ronald Wayne, and Steven Paul at Apple Computer Inc. in 1976. They began developing the first Apple I computer in April 1977. In January 1980, they introduced their second product, the Apple II. This was followed by the release of the Macintosh in 1984. The company has since released many other successful products including the iPod, iPad, Mac Pro, MacBook Pro, iMac, and the iPhone.
The iPhone is a mobile phone designed and marketed by Apple Inc. It was announced on June 29, 2007, and went on sale on July 10, 2007. It runs the iOS operating system developed by Apple Inc., and includes applications that are pre-installed on the device.
- App Store
The App Store is a digital distribution platform operated by Apple Inc. for its iOS software and third party apps. Apps can be downloaded from the app store directly to users devices (iPhone, iPad, iPod touch) ‘without the need for iTunes.
Marketing report iPhone.
- Apple’s iPhone has been a huge success since its introduction in 2007. In fact, it was the first smartphone that really took off and became popular. This report looks at how Apple’s marketing strategies have helped them become the world leader in smartphones.
- Apple’s iPhone has had many different models over the years. However, they are still selling well today. One reason for this is that Apple keeps introducing new features into their phones. They do this to keep customers interested and coming back for more.
- Apple’s iPhone has a great reputation among consumers. Many people love using their iPhones because they feel like they are getting something special.
- Apple’s iPhone is known for being easy to use. There are no complicated settings to worry about. You can just turn your phone on and start using it.
- Apple’s iPhone is very secure. If someone tries to steal your phone, they won’t get much out of it. All of your personal information is stored safely inside your phone.
- Apple’s iPhone is fun to use. People enjoy playing games and watching videos on their phones.
Comparing the prices of iPhone.
Apple’s iPhone 5s costs $199.99 (16GB)
Samsung Galaxy S5 costs $299.99 (32GB)
HTC One M8 costs $399.99 (64GB)
Google Nexus 6 costs $349.99 (32GB), $449.99 (64GB).
Nokia Lumia 1520 costs $499.99 (32GB).
Sony Xperia Z costs $599.99 (32GB); $699.99 (64GB); $799.99 (128GB).